# Integrations > Connect 23 Telecom SMS to the CRM, marketing-automation and iGaming platforms where you build customer journeys — setup type, delivery reporting and a step-by-step guide for each platform. > Source: https://docs.23telecom.co.uk/integrations/ Instructions for LLMs: This is the 23 Telecom integrations overview — how CRM, marketing-automation and iGaming platforms send SMS through 23 Telecom. Some connect self-service (an API key with sms.send); others use managed activation, guided setup or an integration programme. See each platform page for specifics. Full docs: https://docs.23telecom.co.uk/llms-full.txt Connect 23 Telecom to the tools where you build customer journeys. Each guide below shows who configures the connection, what to prepare, exactly where to click, and how to send a safe test before you go live. Two things are always kept separate on every page, because they are not the same event: - **Accepted** — 23 Telecom queued the message. It is *not* proof of delivery. - **Delivered** — the carrier confirmed handset delivery (a later DLR). Where a platform can show carrier delivery in its own UI, the table says so. Otherwise, check delivery in [Message status](https://docs.23telecom.co.uk/sms/status) and [Statistics](https://docs.23telecom.co.uk/sms/statistics) inside 23 Telecom. ## iGaming platforms | Platform | Setup | Delivery reporting | Availability | Guide | | --- | --- | --- | --- | --- | | Fast Track | Native · managed | In Fast Track | Available | [Open guide](https://docs.23telecom.co.uk/integrations/fast-track) | | Optimove | Native · managed rollout | Defined during rollout | Integration programme | [Open guide](https://docs.23telecom.co.uk/integrations/optimove) | | Xtremepush | Webhook · self-service | In 23 Telecom | Managed activation | [Open guide](https://docs.23telecom.co.uk/integrations/xtremepush) | | Smartico | Native · guided | Confirmed during onboarding | Guided setup | [Open guide](https://docs.23telecom.co.uk/integrations/smartico) | | Symplify | Guided setup | Project-specific | Guided setup | [Open guide](https://docs.23telecom.co.uk/integrations/symplify) | ## Customer engagement & CRM | Platform | Setup | Delivery reporting | Availability | Guide | | --- | --- | --- | --- | --- | | Customer.io | Webhook · self-service | In 23 Telecom | Managed activation | [Open guide](https://docs.23telecom.co.uk/integrations/customer-io) | | Braze | Webhook · self-service | In 23 Telecom | Managed activation | [Open guide](https://docs.23telecom.co.uk/integrations/braze) | | Iterable | Webhook · self-service | In 23 Telecom | Managed activation | [Open guide](https://docs.23telecom.co.uk/integrations/iterable) | | Klaviyo | Webhook · guided activation | In 23 Telecom | Managed activation | [Open guide](https://docs.23telecom.co.uk/integrations/klaviyo) | | HubSpot | Custom code · technical admin | In 23 Telecom | Managed activation | [Open guide](https://docs.23telecom.co.uk/integrations/hubspot) | | Salesforce Marketing Cloud | Managed custom activity | Defined during rollout | Integration programme | [Open guide](https://docs.23telecom.co.uk/integrations/salesforce-marketing-cloud) | | Adobe Journey Optimizer | Custom action · technical admin | In 23 Telecom | Managed activation | [Open guide](https://docs.23telecom.co.uk/integrations/adobe-journey-optimizer) | | MoEngage | Custom connector · guided | Project-specific | Guided setup | [Open guide](https://docs.23telecom.co.uk/integrations/moengage) | | WebEngage | Call API · self-service | In 23 Telecom | Managed activation | [Open guide](https://docs.23telecom.co.uk/integrations/webengage) | | CleverTap | Generic SMS · self-service | In 23 Telecom | Managed activation | [Open guide](https://docs.23telecom.co.uk/integrations/clevertap) | Customer.io is our recommended first CRM connection: its reusable webhook keeps credentials protected and uses Customer.io's automatic retry key. You can configure and test it immediately in sandbox; 23 Telecom then enables production for your workspace and completes a short launch check with your team. ## What the setup types mean - **Native / custom integration** — 23 Telecom is configured directly as the provider or delivered through a dedicated platform adapter. *Self-service* means you configure it yourself; *managed* means the teams handle credentials and callbacks for you. - **Webhook / Call API / Custom code** — the platform calls the 23 Telecom API from a campaign, flow or journey step. Where the platform exposes the response body, you can read the API response there; carrier delivery reports stay in 23 Telecom unless a page says otherwise. - **Guided setup** — 23 Telecom coordinates the provider credentials and platform configuration with your team. ## What availability means The **Availability** column shows how each connection is launched: - **Available** — ready to activate today, either directly or with the platform teams. - **Managed activation** — configure and test in sandbox, then your 23 Telecom account manager enables production and completes a short launch check covering retry safety, sender IDs and account throughput. - **Guided setup** — our team handles the tenant-specific provider configuration and secure credential exchange with you. - **Integration programme** — a platform-specific adapter delivered through a scoped rollout. [Contact us](https://23telecom.co.uk/contact) to confirm the onboarding plan for your brand; live sending begins after adapter release and tenant activation. ## Before you connect Every guide assumes you already have: - an **active workspace** (see [Workspaces](https://docs.23telecom.co.uk/account/workspaces)); - an **approved sender ID** for your destination countries (see [Sender IDs](https://docs.23telecom.co.uk/sms/sender-id)); - a **test phone number in E.164 format**, e.g. `+447911123456`. **Self-service guides only** (the webhook, Call API and custom-code pages) also need a 23 Telecom **API key** with just the `sms.send` permission — create a separate key per platform (see [API keys & permissions](https://docs.23telecom.co.uk/api-keys)). Start with a **sandbox** `sk_test_` key (see [Sandbox & test mode](https://docs.23telecom.co.uk/sandbox)) and switch to a restricted `sk_prod_` key as part of managed production activation. Managed, guided and integration-programme pages (Fast Track, Optimove, Symplify, Smartico, Salesforce Marketing Cloud, MoEngage) don't need a key from this documentation — the teams exchange credentials for you. If your platform, plan tier or interface differs from a guide — or you don't see it listed — our integration team can map the right connection with you. Talk to your 23 Telecom account manager or use the [23 Telecom contact form](https://23telecom.co.uk/contact).